Background & Experience
What is their background? What are the relevant skills from their experiences?
Motivations & Needs
What specific tasks are they interested in accomplishing? Are there larger goals that they are interested in? (e.g. career growth or change, personal accomplishment, collaborations for social reasons, skill development)
Concerns & Barriers
What are their limitations (e.g. time/funding/experience)? What are they worried about? Why might they NOT engage with your project?